Bombay Bicycle Club are an indie rock band which formed in North London, United Kingdom in 2006. The Favourite Day Songfacts reports that they were formed by Jack Steadman (vocals, guitar, bass), Jamie MacColl (bass, guitar, banjo, vocals), Suren De Saram (drums) under the name of The Canals when they were 15.
Images & Logo
The band Bombay Bicycle Club is represented as being mystical urban indie band becasue the background is black and your eyes are immediately greeted by the still of the music video link where once you press play their latest single plays. The still shows an odd looking surreal character seemingly climbin up a ladder and there is an octopus in the background. Immediately marketing their product. Also he bands name is written in bold large white font, at the top of the page-making it extremely clear which bands website this is.
Genre
The generic conventions of the indie music genre that this band have made use of are the use of black and white because as i have said he back ground is completely black with monotone colours such as black, white and various shades of blue are used throughout.
New Technology & Links
This artist uses media technology for promotion such as the video link i have already mentioned which is played through Youtube and also there is an option to login to the site using Facebook and links to Amazon and iTunes where you can purchase their material. This all makes it easier for fans to consume their music without hassle and by the simple click of a button.
Colour & Style
The overall colour and style of the site suggests that they are not from the pop genre and are the complete opposite because of the monotone colours and simplistic layout of it all.
Written Content
There isn't much written on this website in terms of information however this reinforces the generic conventions of an indie band of being simplistic and somewhat laid back and lazy.
Font & Layout
By not presenting the viewer with a picture of the band anywhere on the front page, they construct the artist's image by the art work from their latest album 'A Different Kind Of Fix' where the album art work is on display at the very top of the screen. It looks to be very abstract which goes with the generic conventions of an indie bands album where they don't usually have images of themselves.
Target Audience
Techniques that are used to target the audience are the use of monotone colours. The main target audience would be 'indie' late teens/ early adults as it gives it a moody, grown up feel to the page.
Advertisements
The advertisements are suitable for the target audience because mostly young people use social sites such as Facebook on a regular and the majority also purchase their songs from iTunes because the majority posses an Apple music player such as an iPod.
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