Owl City - Website Analysis

Owl City

Owl City is an American electronica musical project by singer-songwriter and multi-instrumentalist Adam Young formed in 2007 in Owatonna, Minnesota. Young created the project while experimenting with music in his parents' basement.

Images & Logo
The only picture of the lead on the website is shown through an advertisement. The image is a shot from a live show, giving the impression of focusing on music not style.

Genre
The artist is shown to be indie/pop. The bright colours of the website reflect the electronica pop style of owl city's music, while Adam Youngs image gives an indie vibe.

New Technology & Links
The majority of the website is links to the social networking sites the bad it on. The dark blue boxes are things the band has posted from facebook, while the light blue, from twitter.

Colour & Style
The style of the website is very "fun". Bright colours are used. The background image is the album cover, also bright, also fun. It  says that the music is probably quite upbeat, and that the artist isn't too serious.

Written Content
On the main page, the written content mainly consists of tweets and facebook posts. This gives a friendly, relatable feel to the artist. 

Font & Layout
The font used on the website is called Quicksand. It's rather rounded, and gives a non-formal atmosphere. The layout of the website, such as the stacking of the social network posts, is rather quirky and perhaps adds to the indie vibe.

Target Audience
The website targets the audience through use of bright colours. The primary audience would be teenagers, so using twitter and facebook combined with bright colours is a good way to keep them engaged in the website.

Advertisements 
The advertisements on the site are all to do with the band and so are suitable for the audience. One advertisement is for a game, again promoting owl city. This is definitely aimed toward teenagers.