Shot & Cut By James Booth
I have chosen to analyse one of our chosen artists' previously made music videos for research to gain some insight into what typical things they want the fans to see and how they go about marketing themselves through their music videos. Little Comets are now an indie rock trio from Jarrow and Newcastle-upon-Tyne. I have noted that music videos by Little Comets such as Joanna, Adultery and Isles, are usually strongly performance themed videos or entirely narrative with no screen time of the band at all.
In this particular music video it is for the most part performance. It entails lots of amateur looking footage shots to give it a more home made feel so the fans feel as though the band made it especially for them. The concept behind this video is just to let the audience/fans see what the band gets up to behind the scenes; when they travel between venues, performing and also just messing around backstage. Close ups are used on the drum cymbal at 0:15 in the video, but no other obvious efforts have been made to include performance on the instruments alone, just long and mid shot of them on stage. The long shots of the band are shot differently so not to bore the viewer from watching it from the same angle; there are some shots where you watch the band performing through the heads, hands and arms of the crowd which almost makes you feel as though you were there because that is the type of view point an audience member would have. Throughout the 3:11 minute video, it cuts between the band performing to a crowd and clips of the band hanging out, backstage, behind the scenes at rehersals and on the road in a tour van. All of this is included to let the viewer see what goes on behind the scenes and they can then again feel more involved; it's almost like being let into a secret.
The music video 'Worry' is in black and white with no colour at all which gives it a gritty stripped back effect. Usually shot changes on a beat of the song for example when the chords change. at the end theres a build up to the end of the song, to indicate this the stage lights flicker and flash quickly, this keeps the audiences attention right up until the end of the video as it feels like something major is going to happen. Smooth transisitions are used. no use of CGI. average shot duration
There's no specific costume change they are in norm clothes stick to conventions of being working class/cool, normal people. Sticks to indie representation indie things like writing on the tamborigne or on the inside of the car - the bands 'thing' as it is the kind of writing that is seen on the album cover. ends with a shot of swinging guitar which also includees the bands signiture symbolic writing/font written all over it. (ADD SCREEN SHOT OF GUIT FROM LE END OF VID)
Describe the recognisable aspects of style and content expected to be found in an example of a music video of this genre.
Performance is expected a lot, specially of the lead signer however this one contrasts in that it shows everyone playing equally. more shots of the main singer are shown when they're travelling between venues.
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