The performance

   After shooting the majority of the video on Sunday, we have decided to film the whole song in performance just incase we need to add some extra performance to the video. For this we're going to choose a really interesting location to contrast with the slightly normal location of a home. Here are some of our location ideas:

• A hill
• Wollaton Park
• Graffiti places
• A bridge
• A forest
• Train station
• An alley way 
• Lee Rosy's tea cafe
• College lift

We have decided to film in a more "interesting" place for our performance as indie bands often have at least one interesting, almost contrapuntal, location making their video quirky and interesting. Here are some examples:

The Vaccines-Teenage Icon

They use a lift to display uniqueness.

Neon Trees- Everybody Talks

They use a movie drive in, with them in a film, to show originality and add the humour factor.

Props we used

• A five pound note
• Minnie Mouse ears
• Two beer cans
• A trifle
• A puppy

Digipak Research

We are making our own digipak so have done some essential research first on existing digipaks of the same genre of our chosen band, indie. We like this digipak because:

• Running colour scheme-Red, blue and white runs throughout all of the sections
• Lots of pictures of the bands-establishes who they are
• Grunge style-quite dark and gloomy, fits with the indie image
• Name of the album and artist-establishes who they are and makes the CD easily identifiable 
• No blank spine
• Track listing-the consumer knows what the tracks are called and what they're getting on the CD
• Company and record label logos 
• Good layout-not too crowded
• Use the shape of the CD to their advantage e.g use the hole in the CD for an 'o', quite kooky and inventive

Lesley Kernochan-The Pickle Jar
Positives of the digipak:

• The running theme of the jar across the digipak
• The theme of the same colours: 'sunset' inspired, orange, yellow, red and purple
• The b+w background and subject on the front allows the colourful jar to stand out, which ties in and emphasizes the name of the album 'the pickle jar

Updated Step Outline

Due to us changing the narrative of our music video, we have decided to do a new step outline to give us clear guidance of what's happening.

Progress Report: First Shoot

    On the 25th of November, we had our first shoot for the video. We filmed all but two scenes because they have to be done in college, so most of it is complete. We filmed the full party scene, performance and most of the beginning.
  Everything went incredibly well, we had a slow beginning as we organised everyone into position and explained thoroughly the narrative whilst preparing props and costumes-ensuring everything was in order. After this, it went very smoothly and everybody acted very professionally so we could get it done, not only on time, but so the outcome had a great finish and look.
   We have learnt for future shoots that we should begin filming earlier as it got dark very quickly so certain outdoors scenes could not be done, or had to be done in miserable or dark weather. Luckily for us the majority of the video was filmed inside so this wasn't a major issue.

Change In Narrative

We have decided as a group to change the narrative of our music video because we realised that with the number of extras and cast needed there would be numerous issues with continuity which we could not risk to take. We also didn't think that the narrative suited the target audience as effectively as it could have so by making this decision we feel that the outcome will be significantly better.

Our New Idea:

• A girl (the victim) is getting bullied in the corridor
• Her shopping drops all over the floor
• The band are loitering about on the street, they see her
• They go to help her, victim runs in house
• The band follow
• They see her in the window and sing 
• Appear in the house and sing
• Performance of first verse
• Victim sat there miserable, ignores band
• The band run to find people to cheer her up
• Get one person from: the toilet, a bed and cupboard
• They try to make her dance-it doesn't work
• Dance around her
• Offer her: money, a puppy and a trifle 
• She still isn't happy
• Offer her a boy, she is happy
• They all dance together
• They all dance out of the house

We feel this new idea is much simpler yet more effective as it adds more humour and emphasizes a party scene more-appealing to the target audience of teenagers. We also include alcohol, dancing and romance which again re-emphasizes this. 

Third Test Shot/Character Design

Test Shot Number: 3 

Performance Role: Bully victim and main protagonist in story-line

Make-up/Hairstyle:
Natural looking make-up no excessive amounts. Simple neutral look. Hair is...nice ? lol.

Style/Colours/Intended Image:
We wanted a normal typically girly appearance so brightly pink/red jumper and long flowy hair and simplistic jewellery.

Influences on Image/Similar Styles:

• Zooey Deschanel - New Girl (American Television Sitcom) - also we're introducing intertexuality as our protagonist is female and is the victim which is also true for Deschanel as the men usually have to come and help her out. Also Zooey is very feminine and girly precisely like how we want to portray our actress

• Carly Rae Jepsen - pop/electronic vibe which is appropriate for the theme of our song as well in a way

An example of how a girl can saved by the band can be seen in the Noah and the Whale music video for Shape Of My Heart, this portrays the  girl as being the vulnerable one and needs the men in the bands assistance to be back in a normal situation once more. 

Second Test Shot/Character Design

Test Shot Number: 2

Perforer Role: Guitar Player In Band

Make-up/Hairstyle: 
Typical indie/fashionable facial hair and lip piercing, floaty hair swept to the side. No make-up.

Style/Colours/Intended Image:
No brightly coloured clothing which relates to the indie stereotype of dress; casual but cool and laid back.

Influences On Image/Similar Styles:

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Website Progress

To promote our band properly we are in the process of making two websites to get more experience with the website builder (wix.com) and to see which website works best for the band we have chosen in order to create a more effective website.

Website One:

Page 2:

Website Two:

Recce 3

Location: Marehay, Derbyshire

The location is a public footpath near my house. The footpath leads on to some very open fields, and hills.
We would be hoping to film scene in which the band are carrying equipment here.

In the day time we would need no added lighting, and as the footpath is quite a way from the main road, we would have no sound issues, such as the actors hearing the track.

Safety hazards could include natural things such as nettles, and slippery surfaces such as mud.

No permission is required for use of this site.

Written Storyboard

Test Shot 2

Test Shot 2

For the sped up make-over section of the video.

Costume/Makeup: Panda costume, red nose, glasses. Trying to look silly and humorous. 

The make-over sections of the video are intended to add humour, and not let the video become too serious. It's a fun song and a lot of indie acts don't mind not taking themselves completely seriously.

Emmy Brown Summer Homework: Activity Two Part One

CD Cover/Album analysis of my chosen artist and 3 similar artists:

My chosen artist:

•  Artist-Jake Bugg
• Title-Self titled 
• Track List:  Lightning Bolt, Two Fingers, Taste It, Seen It All, Simple as This, Country Song, Broken, Trouble Town, Ballad of Mr. Jones, Slide, Someone Told Me, Note to Self, Someplace, Fire
• Institutional logos: None visible
• Appropriate iconography: Artist on the front cover for instant recognition of whose album it is and establishes who the artist is for those who are unfamiliar, the name of the album to show what it is.

Similar artist 1:

 

• Artist- Noah and the Whale
• Title- Peaceful, The World Lays Me Down
• Track List- 2 Atoms in a Molecule, Jocasta, Shape Of My Heart, Do What You Do, Give A Little Love, Second Lover, 5 Years Time, Rocks And Daggers, Peaceful The World Lays Me Down, Mary, Hold My Hand As I'm Lowered 
• Institutional logos- Young And Lost Club, Vertigo
• Appropriate iconography- The logo of the band which tells us who the CD is by so we can easily recognise it in the store, artwork on the cover to go alongside the songs and be part of a theme which runs through the booklet inside the CD also, institutional logos to show who their record company is and a sticker on the front cover of reviews e.g "Romantic folk with an epic scope NME" (on the hard copy i own)

Similar artist 2:

•  Artist- Mumford & Sons
• Title- Sigh No More
• Track List- Sigh No More, The Cave, Winter Winds, Roll Away Your Stone, White Blank Page, I Gave You All, Little Lion Man, Timshel, Thistle & Weeds, Awake My Soul, Dust Bowl Dance, After The Storm
• Institutional logos- Island 50, Island, Gentlemen of the Road
• Appropriate iconography- The album title and band name so you know who it's by and what it's called, a picture of the band so you can easily recognise the CD and also know who it's by if you're a first time listener, institutional logos to know who produced it and who the record label are, reviews on the front cover e.g "Genuinely splendid- The Observer" (on the hard copy)

Similar Artist 3:
 

•  Artist- The Vaccines
• Title- What Did You Expect From The Vaccines?
• Track List-Wreckin' Bar (Ra Ra Ra), If You Wanna, A Lack Of Understanding, Blow It Up, Wetsuit, Norgaard, Post Break-up Sex, Under Your Thumb, All In White, Wolf Pack, Family Friend
• Institutional logos-Columbia (x2), Stereo
• Appropriate iconography- Clearly shown who the album is by, there is a picture on the front cover to go alongside the tracks however this one is unsual as it is not of the band, the album title- this, however, is on the back of the CD which is, again, unusual as it makes it harder to find out what the album's called or for it to be easily recognised in store, institutional logos for record company/producer recognition.
  

Emmy Brown Summer Homework: Primary Research Taking Photographs

1. Performers

I decided to photograph my brother as a potential performer because he listens to a lot of indie music- i would preferably like to do an indie music video, and follows the typical style associated with this genre of music e.g skinny jeans and polo tops so he knows a lot about the conventions of indie and understands what those videos are like. In addition, he is not camera shy, so if he was to be in the video he would not look uncomfortable but more proffessional. With him being in the target audience age range for indie music of 16 to 25, listeners would find him more relatable, making the video more effective and targeting the listeners correctly.

2. Locations

 

I decided to photograph my friend's living room as a possible location because it's quite open plan and would make a good space for quite a lot of narrative music videos, particulary a party scene or gathering. Also, if i was to choose the indie genre, it would fit in with the image of indie as being working class and down to earth because this isn't a flashy, state-of-the-art home but just a normal house on a council estate. It also adds a more realistic touch the music video that listeners are similar to the band, they too just live in normal homes, again re-enforcing that working class image. Therefore, it would really align with this image well and be relatable to viewers and listeners. 

Group Textual Analysis Pegasus Bridge - Ribena

Camera:

• Close ups on the instruments
• Long Shot
• 360 degree shot which breaks the 180 degree rule but when done right can look very effective

Editing:

• Quick Editing as it is a fast paced song so this will help to not make the viewer bored
• Sped Up this also contributes to the exciting fast paced nature of the song

Mise En Scene:

• Indie clothes to fit in with the genre and also target audience
• Bright lighting 

Advanced Portfolio: Band Web Page - Initial Design

This is the draft of our website for Little Comets, we have incorporated the balloon theme again from the digipak to keep it coherent. As most browsers have rectangular windows rather than square we have resized the web-page accordingly. 

Digipak Design Template

We have made a rough, mock up of a digipak for our chosen artist: Little Comets. We have gone for the theme of balloons because in our music video we have done a party scene, featuring balloons, so we have created a strong link between the media texts in which capture the audience and instantly make them think of the band when they see this imagery and can recognise the album cover having only watched the video. 

Emmy Brown summer homework: Activity Part Two

After researching Jake Bugg's existing album cover, i decided to make my own version of this using some of his ideas and incorporating them with the indie/folk working class attitude and image by adding a cigarette and a beer can. This, however, is not supposed to be a negative connotation but one of which represents his rebellious youth and down to earth nature.

Production Schedule

We have photocopied the sheet above for every member of the team including actors in order to keep on schedule and have a very organised shoot.

AS Foundation Portfolio: Target Audience Demographic Analysis Report

                                                         

We have done an audience demographic analysis report to see who the appropriate audience would be for our music video. It is crucial to find out the target audience for any media text in order to produce an effective product. This information will allow us to connect with our target audience significantly better. Therefor creating a more efficient music video.

Summer Homework: Digipak Design Research

For the first activity, we were asked to analyse the CD covers and album for the chosen artist, in my case it is Chris Brown and other similar artists; Trey Songz and Tyga. Afterwards I was to create and sketch my ideas for my own CD cover for Chris Brown using ideas found from the research conducted.

Summer Homework: Music Video Analysis

The task was to choose an artist or band to conduct some research on. I chose to do Chris Brown an R&B artist. I then watched a series of his music videos and analysed them.

Ideas Grid & Primary Research

This was a task where we had to create ideas for a video, before we were put into groups. I chose to do Corinne Bailey Rae - Paper Dolls. This process shows how you have to go through the lyrics and analyse them. You then have to come up with a suitable narrative, theme, representation of instruments, audience s exprectations and the tone/ feel of the music.

This sheet is Primary Research for a suitable character/actress and why she is suitable for the role. I also had to select an appropriate location for my idea. I chose long empty streets as I thought they would portray the girls lonely feelings better.

Advanced Portfolio: Recce Sheet

Completing this sheet helps us make sure that the chosen location is suitable and also accessible and helps us identify any safety risks if there are any.

Shooting Dates

Deadline for First Shoot - Week of 3rd of December

Shooting Date -

• Sunday 17th November (Party Scene)

Things we will need to source for the shoot:

• costumes- onesie, animal ears
• props- balloons, marker pens, banners, party poppers, confetti

Music Video Storyboard

We have drawn in the storyboard the key scenes of our music video to give a guideline of what the content of our video will be. 

Peer Evaluation (Group Work) 6

6. Jar Of Hearts - Christina Perri
 

• Performance, narrative, music and visuals

Strengths:

• Range of shots
• Good use of effects without looking unprofessional
• Fairly ok editing
• Some effort made in terms of mise-en-scene

Weaknesses:

• Continuity errors (180 degree line rule broken)
• Boring narrative, appears to be little effort to be put into it
• Repetitive use of content in shots
• Only two locations
• Lacks attention to detail, e.g Wollaton Hall in background, No Smoking signs, protagonist left neon bracelets on
• Over dramatic acting could be seen as humourous- doesn't match a sad, slow song (they smile at inappropriate times)

Mark and level: 18 marks, mid level 2

Peer Evaluation (Group Work) 5

5. Mardy Bum - Arctic Monkeys

• Narrative and performance

Strengths:

• Good lip syncing
• Good continuity (no visible errors)
• Confident actor, looked professional
• Correct and good use of lighting, everything correctly lit and everything is visible
• Unique narrative, grasped your attention and leaves you wanting more
• Not repetitive or boring

Weaknesses:

• Limited use of locations, could be more experimental and vary locations to add some diversity
• Shot types limited, constant close up of lead singer 
• Could have worked on the band's "indie" image more

Mark and level: 27 marks, mid level 3

Peer Evaluation

In class this lesson we watched 4 music videos made by previous Bilborugh College students. We then had to weigh up the negatives and positives and decide how what level and mark they should receive. We correlated results from the whole class to see which groups guess was close to the actual result.

 Here are the videos we analysed:


1. (Not avaliable)


2.

3.

4.

Step Outline

10 seconds-Band walk up to the door and knock on. Slightly opened door, walk in house.

25 seconds-Put instruments down in house. Song begins.

35 seconds-Get party supplies. Run through field but lead singer stays.

45 seconds-Lead singer explores party scene. Whilst band run through streets.

55 seconds-Singing begins. Lead singer performs around "frozen guests". Band return

1:15 seconds-Dress up begins. Moustache drawn on guest face.

1:34-Focus on one guest. Make up put on sped up to the beat. (Bridge)

1.45-More dress up. Moving guests around. Onesie put on guest.

2:00-Chord of guitar played. Reactions of dress up, couple kiss etc.

2:15-Guests "unfrozen". Shots of dancing. 

2:30-Get instruments, leave house.

2:40-Walk down the street. Song ends.

(After doing further research and reevaluating our step outline, we have decided to update it meaning the orange scan- the original step outline, is not completely matching our updated version. We feel the updated version matches the song much better, after assessing the beat of our song and the importance of this alongside images.)

Test Shot/Character Design

Test Shot Number: 1
Performer Role: Lead singer of the band

 Make-up/Hairstyle:

Slightly gelled back a little, in the style of Alex Turner from the Arctic Monkeys. No make-up.

Style/Colours/Intended image:

A quite dark colour, his top is a dark maroon and glasses are black. You don’t see indie artists wearing bright colours, especially the males. Intended to look fairly 'cool', relating and appealing to a fairly young audience (late teens to early adults).

Influences on image/Similar style:

• Alex Turner (Arctic Monkeys lead singer)

• Alex Trimble (Two Door Cinema Club lead singer)

 

Also: Jake Bugg, Rob Milton and Jack Steadman