Monday 4 February 2013

Equiptment Hire Sheet

This our equipment list to make sure we keep on track with what we have hired and will need.

Wednesday 30 January 2013

Reflective Analysis Q4

A2 Reflective Analysis - Question 2 (Part Two)



Owl City


Throughout all of the texts, there are matching colours. This creates a distinct connection for Owl City, making the CD covers and website easily recognizable. We see social networking posts across the owl city site, creating a link between them and their fans. The CD cover image is used as a background for the website, again, creating a clear theme.

Two Door Cinema Club


On the 2 door cinema club website, they show links to various social networking sites to promote their artist across the internet. They even have a QR barcode, so you can scan the image to get an app on a smartphone. Tickets for their latest tour are advertised, as well as where audiences can buy their latest album.


Our website, like those above, contained links to various social networking sites. The site matched the theme of our Digipak, even using some of the same artwork on the webpage. Tickets were available to buy from our page, and the bands new album was well advertised. 


Reflective Analysis Q2 (Part one)

How effective is the combination of your main product and ancillary texts?

Digipak 



   We aimed for quite a simple theme by using the same three colours for the website and digipak of red, blue and white because as an indie band, they are often see as down to earth and not over the top. In addition, by just through the colour scheme alone and the products becomes instantly recognisable to the audience because when they see these colours together they will immediately think of our chosen band: Little Comets. By cross processing the digipak it adds a touch of unreality, giving the band a unique style. We decided to add this effect because Little Comets' original digipaks are often synthetic looking and fairly kooky. 




Little Comets' own EP cover 
  We also wanted a very strong working class theme throughout all three of our texts as although this is a common theme shown through indie bands we wanted to follow this convention as we think it sells and fits the bands image correctly. This is shown on the background of the digipak which is of the universe, tying in with the ‘Comets’ in the bands’ name, and we also put this image onto the webpage for a strong, evident, instantly recognisable link. But the key factor with maintaining a working class, simple image was the style of how the universe has been drawn because it’s very home drawn, do it yourself and fairly freehand showing that the band are very laid back and normal people. The balloons, which we continued onto our digipak, also portray this as the colouring is messy, escaping the lines, adding to the D.I.Y style. However, we didn't think this was enough, so our font was chosen specifically to capture a handwriting, own drawn style, just like on Little Comets' own EP, strengthening this theme. Our dominant target audience are teenagers of all genders and we feel that at this age they too, usually, have a more relaxed and carefree attitude so this style on the band’s products will really sell to them and capture an element in which they can relate to.  
Webpage

To incorporate this theme onto our webpage further we decided to not use pictures of the band taken in a studio or professionally but instead on a normal day out and we can see them having fun and pulling faces which portrays the bands want to have fun and are upbeat, reflecting what their music is like.




A subtle way to introduce a home made theme into our video 

Our music video has a subtle home made style to it as felt that it was necessary to carry this theme on from the web page and digipak but if we incorporated this too far it could result in the video looking unprofessional. So by adding the 'How to make a music video' sign and showing that it's a self reflective video it just added a subtle amount of a D.I.Y attitude without sacrificing video quality. 
















   One of many props we used to sustain a quirky and funny image


Unfortunately we were unable to get a plain, red helium balloon in time that didn't have a slogan on it, so we decided to introduce other props instead that although don't directly link, they still have the quirky element but also add humour-linking with the working class image and appeal to teenagers. 









































































































The video has a slightly stronger element of a working class theme within it because the whole piece was filmed inside a house, on a council estate. Although you cannot see the estate fully it is evident that it is just a working class home, allowing the audience to relate more with the video. We also get a glimpse of this location as shown in the shot above of the band just loitering on a council estate, something in which we saw on an Arctic Monkeys EP cover, and their music video for When The Sun Goes Down, and incorporated into our own work as we know they're a reputable indie band with a strong working class image.






The band in simple, normal clothing 



The band themselves are just in jeans and shirts, again showing a normality, yet find themselves performing in quirky locations within the home, the bath, adding humour to the video which makes it more personable as if the band are your friends, making them more approachable resulting in more sales. 




                                       A screen grab showing how our video is self-reflective













  
                         The Vaccines-NORGAARD video which is based on humour
 After realising how dominant humour was in indie music videos, the video above by The Vaccines is focused on humour, we really emphasized this in our video and re planned it to have more props and be self reflective, in that it knows it's a music video and is parodying existing overly indie or pop videos.



Performing in the bath 

We realised that this soon became a huge element to our video as it runs all the way through it, with shots of  the lead singer in the bath at the beginning to the band and extra cast leaving backwards. However, this was not incorporated into our digipak and website as although they do have the carefree image, we didn't want to make it funny as we didn't want to follow the conventions of a parody band, or even a punk band, and still wanted a slight seriousness.